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Research papers

Observation, ethology and marketing research

An essential question in marketing research is how do we study human behaviour? Marketing research has drawn on two main sources for its answers, psychology and common sense. A third source is offered here, ethology, the biological study of...

Catalogue: Seminar 1980: Children And Young People
Author: John Richer
June 15, 1980
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Citation

Richer, J. (1980a, June 15). Observation, ethology and marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/observation-ethology-and-marketing-research